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Moving from teaching into EdTech can feel like learning a new language.
You understand education.
You know how teachers work.
You’ve used technology in the classroom.
Then you open an EdTech job advert and see titles such as Customer Success Manager, Implementation Manager, Account Executive or Product Specialist.
Suddenly, you’re left with more questions than answers.
What do these people actually do?
Which roles are realistic for teachers?
What experience are employers looking for?
How much do the roles pay?
And how are you supposed to prepare for an interview when you don’t fully understand the job?
These are some of the most common questions teachers ask me.
They’re also the reason I created the EdTech Career Map for Teachers.
Schools and EdTech companies often use different language to describe similar skills.
Teachers may talk about lesson planning, pupil progress, parent communication and subject leadership.
EdTech employers may talk about learning design, user engagement, stakeholder management, programme ownership and customer outcomes.
The skills may be connected, but the language can make them feel completely different.
This is where many teachers get stuck.
They either assume they aren’t qualified or apply for roles without understanding what the employer really needs.
Neither approach helps.
A stronger career move begins with understanding the role before changing your CV or sending applications.
The guide focuses on six roles commonly found within EdTech organisations.
A Customer Success Manager helps schools and education customers get good results from a product.
They may train users, answer questions, review how customers are using the platform and help schools continue their contract.
This role may suit teachers who enjoy building relationships, solving problems and helping other people use technology with confidence.
An Implementation or Onboarding Manager helps new customers set up and start using an EdTech product.
They may manage timelines, organise training, coordinate different teams and make sure the launch goes to plan.
Teachers who’ve led school projects, introduced new systems or trained colleagues may recognise many parts of this work.
A Learning or Instructional Designer creates digital learning experiences.
They may write course content, plan activities, structure learning journeys and work with designers or technical teams.
This can be a strong match for teachers who enjoy planning learning, creating resources and thinking carefully about how people learn.
A Curriculum or Content Manager creates and manages education content.
They may oversee curriculum resources, assessments, lesson materials or subject programmes.
Teachers with strong subject knowledge, curriculum leadership or content writing experience may find this area particularly relevant.
Sales professionals help schools and education organisations understand and purchase a product.
They may contact potential customers, lead sales conversations, deliver product demonstrations and manage relationships.
Teaching experience can help, especially when selling to schools. However, sales roles also involve targets, commercial conversations and regular performance measures.
Product teams help improve the technology and decide what should be developed.
A Product Specialist may support demonstrations, collect feedback and explain how the product works.
A Product Manager usually has more responsibility for deciding what should be built and working with technical teams.
Product Manager roles are often not the easiest direct move from teaching. Many people move into product after gaining experience elsewhere within EdTech.
That distinction matters.
Not every EdTech role is equally accessible as a first move, despite what some career change content may suggest.
Teachers often have many skills that EdTech employers need.
The challenge is explaining those skills in language the employer understands.
For example:
Teaching language: Planned and delivered lessons
EdTech language: Designed and delivered structured learning experiences
Teaching language: Monitored pupil progress
EdTech language: Used data to track outcomes and identify areas for improvement
Teaching language: Managed parent communication
EdTech language: Managed stakeholder relationships and difficult conversations
Teaching language: Led a subject area
EdTech language: Managed a programme, supported colleagues and delivered against shared goals
This isn’t about filling your CV with business jargon.
It’s about helping the employer understand the value of your experience.
An EdTech interview may involve more than answering questions about your experience.
You could be asked to:
Deliver a product demonstration.
Run a mock training session.
Create an onboarding plan.
Review a customer problem.
Prepare a sales presentation.
Complete a content task.
Suggest improvements to a product.
Teachers sometimes struggle with these tasks because they approach them like a classroom observation.
EdTech employers may be looking for something different.
They may want to see how you communicate with adult customers, manage commercial priorities, work with data or connect your answer to a company goal.
Understanding the role makes it much easier to prepare for the task.
Teaching roles and EdTech roles aren’t always measured in the same way.
You may come across terms such as:
Customer retention.
Product adoption.
Sales pipeline.
Conversion rate.
Renewal.
Revenue target.
User engagement.
Implementation timeline.
Customer satisfaction.
You don’t need to become an expert in all of these before applying.
You do need to understand what they mean and why they matter to the role.
For example, a Customer Success Manager may be responsible for helping customers use the platform and continue their contract.
An Account Executive may be responsible for reaching a sales target.
An Implementation Manager may be measured on whether new customers launch on time.
These measures shape the day to day job.
Job titles, salary ranges and customer structures can vary between the UK and US.
A UK company may sell to individual schools, academy trusts or local authorities.
A US company may work with schools, districts or charter school networks.
Salary expectations are also different, which is why US salary data shouldn’t simply be converted from pounds into dollars.
The EdTech Career Map for Teachers includes separate UK and US guidance, including salaries, market language and common interview expectations.
I started my career teaching English as a second language.
I later set up my own language school, which I ran for around seven years before selling it to a competitor.
After that, I moved into university professional services and later transitioned into EdTech.
Today, I’m the founder of RecruitHer. I work as an EdTech recruiter and headhunter, while also supporting teachers and education professionals who are considering their own career move.
I created this guide because people regularly ask me:
Which roles could I move into?
What do these job titles mean?
How does my teaching experience transfer?
Which roles are realistic?
How should I prepare for an interview?
The guide brings together what I’ve learned through my own transition, my work within EdTech and my conversations with employers and candidates.
The EdTech Career Map for Teachers is designed for primary teachers, secondary teachers, school leaders, former teachers and education professionals.
It covers:
Six detailed EdTech role guides.
UK and US salary guidance.
Interview questions and example tasks.
Reporting lines and performance measures.
Transferable teaching skills.
Common skills gaps.
Career progression options.
Employer warning signs.
A plain English EdTech glossary.
A map of different EdTech provider types.
You don’t need to read every section at once.
Start with the roles that interest you.
Compare them.
Look at live vacancies.
Return to the interview sections when you begin applying.
Your first choice may change as you learn more. That’s normal.
A successful career move isn’t about applying for every EdTech role you see.
It’s about understanding where you may fit, what employers need and how to present your experience clearly.
The complete digital guide is available for £27.
