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At RecruitHer, we often see educators transition into EdTech in unexpected ways. Sometimes the pathway begins not with a job search, but through collaboration between schools and the technology companies supporting them.
This case study highlights how Paul, an ex-teacher based in London, transitioned from the classroom into the EdTech ecosystem, growing his career from curriculum development to customer-facing roles within just a few years.
Paul spent seven years working in education. He began his teaching career in Physical Education, later expanding into teaching additional subjects within the school.
Over time, he developed strong classroom leadership and communication skills, as well as a reputation among colleagues for helping others adopt new teaching approaches and tools.
During this time, his school began using an EdTech platform designed to support learning and classroom engagement.
Paul quickly became one of the most engaged users of the platform.
Because Paul was actively using the tool in his classroom, the EdTech company approached him to help develop curriculum content for the platform.
His hands-on classroom experience gave him valuable insights into how teachers interact with digital tools and what actually works in real learning environments.
This collaboration marked the beginning of his transition from teaching into the EdTech industry.
While working on curriculum development, the company quickly realised that Paul’s strengths extended far beyond content creation.
He demonstrated:
These qualities made him an ideal person to support product training and implementation.
Paul began working directly with schools to help teachers understand how to use the platform and integrate it effectively into their teaching practice.
As his responsibilities expanded, Paul transitioned into a more commercial role within the company.
Over the course of three years, he progressed into positions such as:
During this time, Paul was promoted twice, reflecting both his strong performance and the value of his classroom experience in supporting educators.
Paul initially joined the company with a starting salary of approximately £45,000.
As he progressed through the organisation and took on greater responsibilities, his compensation increased to approximately £55,000 base salary plus OTE (On-Target Earnings).
In many EdTech companies — particularly in sales roles — compensation often includes an OTE structure.
OTE represents performance-based earnings that can significantly increase total compensation.
Depending on the company and seniority level:
For many educators transitioning into the sector, this represents a meaningful shift in both career trajectory and earning potential.
Today, Paul is exploring the next step in his career and is particularly interested in roles across:
To navigate this transition strategically, he began working with RecruitHer to better understand how to position his experience and identify the most suitable opportunities in the market.
Many professionals reach out to RecruitHer when they reach a pivotal moment in their EdTech careers.
They often want support understanding:
Because RecruitHer operates both as a recruitment partner for EdTech companies and a career transition coach for education professionals, we combine market insight with practical career guidance.
Even when candidates explore companies we are not directly hiring for, we help them:
Paul’s story demonstrates something we see time and again:
Educators bring incredibly valuable skills into the EdTech ecosystem.
Their experience translates naturally into roles such as:
At RecruitHer, we help professionals recognise that potential and translate it into meaningful career opportunities within the EdTech sector.
Paul’s journey highlights one of the most common pathways educators take into the EdTech sector. However, there is no single route from the classroom into industry.
Depending on their interests and strengths, educators often transition into several different types of roles.
Many former teachers thrive in customer-facing roles because they are skilled at communication, training, and relationship-building.
Typical responsibilities include:
These roles often combine education insight with commercial impact and can lead to career progression into senior customer success or partnerships leadership.
Teachers who enjoy presenting, influencing decision-makers, and building relationships often transition into EdTech sales roles.
In these positions, professionals work with schools, districts, or universities to help them identify solutions that support learning outcomes.
Responsibilities often include:
Sales roles in EdTech frequently offer strong earning potential through performance-based compensation structures.
Some educators prefer to stay closer to the learning design side of the industry.
These professionals often move into roles such as:
Their classroom experience allows them to ensure that technology products are aligned with real teaching and learning needs.
Many EdTech companies need specialists who can help schools adopt new platforms successfully.
These roles involve:
Teachers are particularly well suited for these roles because they understand how schools operate and how educators learn new systems.
Educators bring unique insight into the EdTech ecosystem because they understand both the pedagogical side of education and the practical realities of classrooms.
This perspective allows them to act as a bridge between schools and technology companies.
Their experience often translates into strengths such as:
When positioned effectively, these skills can open doors to a wide range of opportunities across the sector.
If you’re an education professional considering a move into EdTech, understanding how your skills translate into industry roles is the first step.
At RecruitHer, we support professionals navigating this transition by helping them:
Book a Career Strategy Session to explore your next step.
