Why career coaching and job positioning matter for women and leaders in EdTech

EdTech is going through a period of significant change.

Funding models are shifting.
Business priorities are evolving.
Skills based education, digital delivery, AI, and lifelong learning are reshaping how education works and how EdTech companies operate.

Alongside this, the job market has become more competitive, particularly at mid to senior level.

Many experienced women and leaders in EdTech are finding themselves in unfamiliar territory. Actively job hunting. Hearing little back after applying. Questioning how to position years of experience in a market that suddenly feels crowded and fast moving.

This is rarely about capability.
It is about clarity and positioning.

Career coaching is a broad space and context matters

Career coaching is a broad and valuable field.

At its core, it helps people gain perspective, confidence, and direction in their careers. Working with a coach or mentor can be incredibly powerful, especially during periods of transition or uncertainty.

That said, context matters.

Just as EdTech is a specialised sector, job searching within it has its own nuances. Hiring cycles, role expectations, language, and even what is valued in leadership can look very different from other industries.

This is why working with someone who understands education and EdTech from the inside can make a meaningful difference.

Not because general career coaches lack skill or value, but because sector specific insight adds another layer. It brings an understanding of how roles are evolving, how hiring decisions are being made, and how experience is interpreted within this particular ecosystem.

For many job seekers, that practical market understanding is what turns reflection into action.

Why positioning is the real challenge when applying for EdTech roles

Edu and EdTech professionals I speak to have strong track records.

They have led teams.
Built products.
Scaled functions.
Delivered results.

Yet their CVs and LinkedIn profiles often read as comprehensive histories rather than clear signals of relevance.

In a candidate heavy market, recruiters and hiring managers do not have time to interpret complexity. They are looking for clarity.

Positioning answers the questions decision makers are asking silently:

  • What problem does this person solve today
  • Where do they fit in our current reality
  • Why should we choose them over someone similar

Without that clarity, even very strong profiles can be overlooked.

EdTech roles are evolving faster than job titles

One of the biggest challenges for professionals in Edu and EdTech sectors is that roles no longer fit neat definitions.

Responsibilities are broader.
Expectations are less explicit.
Transferable skills matter more than ever.

Many people are upskilling, pivoting, or stretching into adjacent roles. That creates opportunity, but it also creates uncertainty about how to present that experience.

Sector aware career mentoring helps translate experience into language that aligns with how EdTech companies think and hire today, not how they hired five years ago.

Why a CV alone is no longer enough

Another shift we see consistently is how candidates are assessed.

A CV is still important, but it is rarely the only signal.

Hiring managers are also paying attention to:

  • LinkedIn profiles and recommendations
  • referrals and warm introductions
  • visibility within the EdTech ecosystem
  • how clearly someone communicates their value

Candidates who rely solely on applications often wait longer and feel more frustrated. Those who combine a strong CV with intentional visibility and networking tend to move faster.

This is not about self promotion.
It is about being understood.

What career coaching offers in this moment

Career coaching for people in Edu and EdTech is practical and grounded.

It supports people to:

  • clarify which roles actually make sense next
  • position their experience clearly on CV and LinkedIn
  • understand how hiring decisions are being made right now
  • build a job search approach that reflects the reality of the market
  • regain confidence by replacing guesswork with direction

It is not about guarantees.
It is about control.

Control over how you present yourself.
Control over where you focus your energy.
Control over how you navigate change in a shifting EdTech landscape.

A more supportive way to navigate transition

Job searching can feel isolating, particularly for women who are used to being the expert in the room or those moving from Edu to EdTech.

Having a sounding board who understands both the sector and the hiring market can make that process less overwhelming and more intentional.

Sometimes a small amount of clarity changes everything.

An invitation

If you are navigating a role change in EdTech, feeling unsure how to position yourself, or simply want to talk things through with someone who understands the sector, we are always happy to have a conversation.

Navigating a role change in EdTech can feel unclear. A short conversation can help bring focus and direction. Feel free to book a free 30-mins CV clarity call.