Every role has three versions, one each for K-12, higher education and corporate learning, so pick the one that matches the buyers you target and/or your sector. Each headline follows one pattern: your role and sector, who you help, then proof. Swap anything in [brackets] for your own details, and only use claims you can back up.
Sales, partnerships and accounts
Business Development Manager
- K-12: Business Development Manager, K-12 EdTech | Helping schools, trusts and districts adopt learning technology that improves outcomes | [£X] new business in [year]
- Higher education: Business Development Manager, Higher Ed | Winning university and college partnerships for online and blended learning | [N] institutions signed
- Corporate learning: Business Development Manager, Corporate Learning | Helping L&D and HR leaders upskill their workforce | New enterprise logos across the UK and EMEA
Account Executive
- K-12: Account Executive, K-12 EdTech | Closing multi-stakeholder deals with schools, trusts and districts | [X]% of quota in [year]
- Higher education: Account Executive, Higher Education | Selling learning technology to universities through long, committee-led buying cycles | [£X] closed-won
- Corporate learning: Account Executive, Learning & Development | Selling workforce learning platforms to HR and L&D leaders | [X]% of quota, [N] enterprise wins
Account Manager
- K-12: Account Manager, K-12 EdTech | Growing and renewing partnerships with schools and trusts | [X]% renewal rate across [N] accounts
- Higher education: Account Manager, Higher Ed | Keeping universities engaged, adopting and renewing | Faculty relationships and student success outcomes
- Corporate learning: Account Manager, Corporate Learning | Helping L&D teams prove impact, renew and expand their programmes | [X]% net revenue retention
Partnership Manager
- K-12: Partnerships Manager, K-12 EdTech | Building alliances with trusts, publishers and school networks to extend reach | [N] partners signed
- Higher education: Partnerships Manager, Higher Education | Developing institutional, integration and accreditation partnerships for learning products
- Corporate learning: Partnerships Manager, Corporate Learning | Building channel, content and technology alliances that bring learning to the workplace | [N] active partners
Channel Partner Manager
- K-12: Channel Partner Manager, K-12 EdTech | Growing reseller and distributor networks that bring learning products to schools and trusts | [N] active partners
- Higher education: Channel Partner Manager, Higher Education Technology | Recruiting and enabling resellers and implementation partners across university markets | [£X] partner-sourced revenue
- Corporate learning: Channel Partner Manager, Corporate Learning | Building and supporting reseller, consultancy and technology partners that sell workforce learning | [£X] partner-sourced pipeline
Learning and content design
Curriculum Designer
- K-12: Curriculum Designer, K-12 EdTech | Building standards-aligned lessons and units that teachers trust and pupils enjoy | [Subject] | [Age range]
- Higher education: Curriculum Designer, Higher Education | Designing online and blended programmes with clear learning outcomes and assessment | [Discipline]
- Corporate learning: Curriculum Designer, Corporate Learning | Turning skills frameworks into learning pathways that build job-ready capability | [Function or industry]
Content Designer
- K-12: Content Designer, K-12 EdTech | Clear, accessible learning content that helps pupils, teachers and parents succeed | [Subject or age range]
- Higher education: Content Designer, Higher Education | Creating accessible digital learning content and student-facing journeys | Accessibility-first, outcomes-led
- Corporate learning: Content Designer, Corporate Learning | Writing clear, practical learning content for the workplace | Microlearning, onboarding, [function]
Instructional Designer
- K-12: Instructional Designer, K-12 EdTech | Designing engaging digital lessons and teacher resources grounded in learning science | [Tools]
- Higher education: Instructional Designer, Higher Education | Partnering with faculty to build online courses students finish | [N] courses launched | [LMS]
- Corporate learning: Instructional Designer, Corporate L&D | Designing learning that changes on-the-job performance | Blended, self-paced, leadership and compliance | [Tools]
Learning Designer / Learning Experience Designer
- K-12: Learning Experience Designer, K-12 | Combining learning science and UX to build lessons pupils want to complete | [N] learners reached
- Higher education: Learning Designer, Higher Education | Turning subject expertise into engaging online learning | Course design, assessment, learner outcomes
- Corporate learning: Learning Experience Designer, Corporate Learning | Building learner-centred programmes that drive engagement and measurable business results | [Audience or function]
Programme and project management
Programme Manager (Program Manager)
- K-12: Programme Manager, K-12 EdTech | Delivering school and trust-wide learning programmes from pilot to full rollout | [N] schools, [N] learners
- Higher education: Programme Manager, Higher Education | Launching and scaling online and blended programmes with university partners | [N] programmes live
- Corporate learning: Programme Manager, Corporate Learning | Running enterprise learning programmes that align teams, content and stakeholders | [N] employees reached
Project Manager
- K-12: Project Manager, K-12 EdTech | Delivering product, content and implementation projects for schools on time | Stakeholder management, risk, delivery
- Higher education: Project Manager, Higher Education | Keeping complex university technology and course-build projects on track from kickoff to launch | [PMP / PRINCE2, if held]
- Corporate learning: Project Manager, Corporate Learning | Delivering learning platform and content projects for enterprise clients | Scope, budget and client communication
Operations roles
These run from coordinator level up to COO.
Operations Coordinator
- K-12: Operations Coordinator, K-12 EdTech | Keeping school onboarding, orders and implementations running smoothly | Process, scheduling, customer support
- Higher education: Operations Coordinator, Higher Education Technology | Supporting university programme launches, enrolments and partner administration | Detail-focused, deadline-driven
- Corporate learning: Operations Coordinator, Corporate Learning | Coordinating enterprise client onboarding, learning logistics and reporting | Process, scheduling, [tools]
Operations Analyst
- K-12: Operations Analyst, K-12 EdTech | Turning school usage and delivery data into insights that improve adoption and efficiency | [SQL / Excel / BI tool]
- Higher education: Operations Analyst, Higher Education Technology | Analysing enrolment, engagement and programme data to improve student outcomes and delivery | [Tools]
- Corporate learning: Operations Analyst, Corporate Learning | Using learning and customer data to streamline operations and prove impact | [Tools]
Operations Manager
- K-12: Operations Manager, K-12 EdTech | Building scalable processes for school onboarding, delivery and support | [X]% faster onboarding
- Higher education: Operations Manager, Higher Education Technology | Running the operations behind university partnerships, from course launch to student support | [N] programmes
- Corporate learning: Operations Manager, Corporate Learning | Streamlining client delivery, vendor management and reporting for enterprise learning | [Result]
Revenue Operations Manager
- K-12: Revenue Operations Manager, K-12 EdTech | Aligning sales, marketing and success data to forecast school-year revenue accurately | [CRM]
- Higher education: Revenue Operations Manager, Higher Education Technology | Building the systems and reporting that support long, committee-led university sales cycles | [CRM]
- Corporate learning: Revenue Operations Manager, Corporate Learning | Connecting sales, marketing and success operations to drive enterprise revenue growth | [CRM] | [Result]
Business Operations Manager
- K-12: Business Operations Manager, K-12 EdTech | Improving planning, reporting and cross-team processes as the company scales | [Result]
- Higher education: Business Operations Manager, Higher Education Technology | Connecting strategy, finance and delivery to keep university partnerships running efficiently
- Corporate learning: Business Operations Manager, Corporate Learning | Turning company strategy into plans, metrics and processes that teams can run | [Result]
Head of Operations
- K-12: Head of Operations, K-12 EdTech | Leading the teams and processes that deliver learning products to schools reliably at scale | [N] schools
- Higher education: Head of Operations, Higher Education Technology | Leading delivery, support and process improvement across university partnerships | [N] institutions
- Corporate learning: Head of Operations, Corporate Learning | Scaling the operations behind enterprise learning delivery and client success | [N] clients
Director of Operations
- K-12: Director of Operations, K-12 EdTech | Aligning delivery, systems and people to scale school operations | [N] direct reports | [£X] budget
- Higher education: Director of Operations, Higher Education Technology | Leading operational strategy and delivery for university programmes at scale | [N] institutions
- Corporate learning: Director of Operations, Corporate Learning | Leading operational strategy and delivery across enterprise learning accounts | [N] direct reports
Chief Operating Officer (COO)
- K-12: Chief Operating Officer, K-12 EdTech | Scaling the operations, delivery and people that support schools and trusts | Strategy to execution
- Higher education: Chief Operating Officer, Higher Education Technology | Turning strategy into execution across product, delivery and partnerships for universities | [N] institutions
- Corporate learning: Chief Operating Officer, Corporate Learning | Scaling enterprise learning businesses through operational excellence and disciplined execution | [£X] ARR
Marketing roles
Marketing Manager
- K-12: Marketing Manager, K-12 EdTech | Driving awareness and pipeline among teachers, school leaders and trusts | [X]% pipeline growth
- Higher education: Marketing Manager, Higher Ed Technology | Full-funnel campaigns that reach university leaders, faculty and student success teams | Events, content, lead generation
- Corporate learning: Marketing Manager, Corporate Learning | Turning learning products into stories HR and L&D leaders trust | Campaigns, events, content
Content Marketing Manager
- K-12: Content Marketing Manager, K-12 EdTech | Educational content that earns trust with teachers and school leaders | [X] monthly organic visits
- Higher education: Content Marketing Manager, Higher Education | Thought leadership, research and guides for university decision-makers | SEO, webinars, lead magnets
- Corporate learning: Content Marketing Manager, Corporate Learning | Turning L&D expertise into articles, reports and webinars that generate demand | Editor, strategist, storyteller
Product Marketing Manager
- K-12: Product Marketing Manager, K-12 EdTech | Positioning and launching learning products that teachers adopt and school leaders buy | [N] launches
- Higher education: Product Marketing Manager, Higher Ed | Messaging and go-to-market for universities, from faculty adoption to institutional deals | [N] launches
- Corporate learning: Product Marketing Manager, Corporate Learning | Positioning learning platforms for HR and L&D buyers | Competitive insight, pricing, sales enablement
Demand Generation Manager
- K-12: Demand Generation Manager, K-12 EdTech | Building predictable pipeline from schools, trusts and districts | [X]% MQL-to-SQL
- Higher education: Demand Generation Manager, Higher Education | Account-based and inbound programmes that reach university buying committees | Pipeline over vanity metrics
- Corporate learning: Demand Generation Manager, Corporate Learning | Paid, email and events that fill the funnel for enterprise learning sales | [X] SQLs per quarter
Growth Marketing Manager
- K-12: Growth Marketing Manager, K-12 EdTech | Acquisition, activation and retention experiments that scale teacher and school adoption | [Result]
- Higher education: Growth Marketing Manager, Higher Education | Data-led growth for online learning, from student enquiries to institutional leads | [CAC or conversion result]
- Corporate learning: Growth Marketing Manager, Corporate Learning | Testing and scaling what works across B2B learning sign-ups and enterprise trials | [Result]
Digital or Performance Marketing Manager
- K-12: Digital Marketing Manager, K-12 EdTech | Paid search, social and SEO that bring teachers and school leaders to your product | [£X] managed spend
- Higher education: Performance Marketing Manager, Higher Education | Lowering cost per enquiry and enrolment for online programmes | [Channel] | [£X] managed spend
- Corporate learning: Digital Marketing Manager, Corporate Learning | Search, LinkedIn and email campaigns that win HR and L&D leads | Analytics and conversion optimisation
Brand Marketing Manager
- K-12: Brand Marketing Manager, K-12 EdTech | Building brands that teachers, parents and school leaders recognise and trust
- Higher education: Brand Marketing Manager, Higher Education | Positioning and storytelling that sets education technology apart in the university market
- Corporate learning: Brand Marketing Manager, Corporate Learning | Making workforce learning brands clear, credible and memorable to HR and L&D leaders
Events and Community Marketing Manager
- K-12: Community Manager, K-12 EdTech | Building communities where teachers learn, share and champion the products they use | [N] members
- Higher education: Events Marketing Manager, Higher Education | Conferences, webinars and customer events that turn university leaders into pipeline | [N] events
- Corporate learning: Field and Events Marketing Manager, Corporate Learning | Bringing L&D and HR leaders together through events and webinars | [N] attendees, [N] opportunities
Lifecycle or CRM Marketing Manager
- K-12: Lifecycle Marketing Manager, K-12 EdTech | Onboarding and re-engagement journeys that keep teachers and schools active | [Platform]
- Higher education: CRM Marketing Manager, Higher Education | Email and automation that guide universities and students from interest to adoption | [Platform]
- Corporate learning: Marketing Automation Manager, Corporate Learning | Nurture and onboarding programmes that move enterprise buyers and learners forward | [Platform]
Head of Marketing
- K-12: Head of Marketing, K-12 EdTech | Building brand, demand and product marketing that win schools and trusts | Scaling from [£X] to [£Y] ARR
- Higher education: Head of Marketing, Higher Education Technology | Leading marketing teams that drive revenue with universities and colleges | [N] team, [£X] pipeline
- Corporate learning: Head of Marketing, Corporate Learning | Connecting brand, growth and sales to win enterprise L&D customers across the UK and EMEA | [£X] pipeline
Leadership roles
Head of Customer Success
- K-12: Head of Customer Success, K-12 EdTech | Building teams that drive adoption, renewals and expansion across schools and trusts | [X]% net revenue retention
- Higher education: Head of Customer Success, Higher Education | Leading success teams that turn university partnerships into measurable student outcomes | [X]% renewal rate
- Corporate learning: Head of Customer Success, Corporate Learning | Turning enterprise L&D customers into long-term advocates | Onboarding, renewals, expansion | [£X] ARR retained
Head of Accounts
- K-12: Head of Accounts, K-12 EdTech | Leading account management teams that grow and retain school and trust customers | [£X] book of business
- Higher education: Head of Accounts, Higher Education | Renewals, upsell and relationship strategy across universities and colleges | [N] institutions
- Corporate learning: Head of Accounts, Corporate Learning | Leading account teams that expand enterprise learning programmes | [£X] ARR across [N] accounts
Head of Strategic Accounts
- K-12: Head of Strategic Accounts, K-12 EdTech | Leading senior relationships with the largest trusts and districts | [£X] ARR across [N] key accounts
- Higher education: Head of Strategic Accounts, Higher Education | Executive sponsorship and multi-year partnerships with leading universities | [N] flagship institutions
- Corporate learning: Head of Strategic Accounts, Corporate Learning | Growing the largest enterprise L&D relationships through executive partnership | [£X] ARR
Sales Manager
- K-12: Sales Manager, K-12 EdTech | Coaching sales teams to win and grow school and trust customers | [X]% of team at quota
- Higher education: Sales Manager, Higher Education | Leading account executives through long, committee-led university sales cycles | Pipeline, forecasting, coaching
- Corporate learning: Sales Manager, Corporate Learning | Leading sales teams that sell workforce learning to HR and L&D leaders | [X]% of team at quota
Regional Sales Manager
- K-12: Regional Sales Manager, K-12 EdTech | Leading school and trust sales across [region] | [£X] regional revenue
- Higher education: Regional Sales Manager, Higher Education Technology | Growing university and college partnerships across [region] | [N] institutions
- Corporate learning: Regional Sales Manager, Corporate Learning | Winning enterprise L&D customers across [region] | [£X] regional pipeline
Sales Director
- K-12: Sales Director, K-12 EdTech | Scaling revenue teams that sell to schools, trusts and districts | [£X] ARR, [N] direct reports
- Higher education: Sales Director, Higher Education | Go-to-market, forecasting and team building for university technology sales | [£X] ARR
- Corporate learning: Sales Director, Corporate Learning | Scaling enterprise learning sales across the UK and EMEA | [£X] ARR, [N] direct reports
Regional Director
- K-12: Regional Director, K-12 EdTech | Leading sales, partners and customer success for schools across [UK and Ireland / EMEA] | [£X] ARR, [N] direct reports
- Higher education: Regional Director, Higher Education Technology | Building university partnerships and teams across [region] | [£X] ARR
- Corporate learning: Regional Director, Corporate Learning | Scaling enterprise revenue and partner networks across [EMEA / UK and Ireland] | [£X] ARR, [N] markets
Head of Channel Partnerships
- K-12: Head of Channel Partnerships, K-12 EdTech | Building the partner ecosystem that extends school reach across regions | [N] partners | [£X] partner revenue
- Higher education: Head of Channel Partnerships, Higher Education Technology | Leading reseller, integration and implementation partner programmes for universities | [£X] partner-sourced revenue
- Corporate learning: Head of Channel Partnerships, Corporate Learning | Scaling reseller, consultancy and alliance partners across EMEA | [£X] partner-sourced ARR
Chief Product Officer (CPO)
- K-12: Chief Product Officer, K-12 EdTech | Building learning products that teachers rely on and pupils love | Strategy, roadmap, outcomes
- Higher education: Chief Product Officer, Higher Education Technology | Aligning product, learning science and institutional needs to scale university platforms | [N] institutions, [N] learners
- Corporate learning: Chief Product Officer, Corporate Learning | Building learning platforms that link skills to business performance | Product strategy, platform, measurable impact
Chief Revenue Officer (CRO)
- K-12: Chief Revenue Officer, K-12 EdTech | Aligning sales, partnerships and customer success to grow recurring revenue in schools | [£X] ARR
- Higher education: Chief Revenue Officer, Higher Education Technology | Leading revenue across sales, success and partnerships for universities | [£X] ARR, [N] markets
- Corporate learning: Chief Revenue Officer, Corporate Learning | Scaling enterprise revenue across the UK and EMEA | Sales, success and partnerships
Chief Marketing Officer (CMO)
- K-12: Chief Marketing Officer, K-12 EdTech | Building brands and demand engines that win schools, trusts and districts | Scaling from [£X] to [£Y] ARR
- Higher education: Chief Marketing Officer, Higher Education Technology | Connecting brand, growth and product marketing to university revenue | [£X] pipeline
- Corporate learning: Chief Marketing Officer, Corporate Learning | Connecting marketing to enterprise revenue in workforce learning | Brand, demand, category strategy
