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LinkedIn is no longer just a digital CV. In 2026, it is your search engine ranking, your personal brand, your public track record, and in many cases, the first place hiring managers assess your credibility.
And here is the truth.
Before companies read your CV, they check your LinkedIn.
At RecruitHer, we see this daily. Brilliant candidates are overlooked not because of lack of skill, but because their LinkedIn profiles are empty, outdated, or invisible in search.
This guide explains exactly how recruiters use LinkedIn, how the algorithm ranks you, and how to optimise your profile so you appear in the right searches and attract the right opportunities.
If you want deeper help, you can book a one hour LinkedIn and CV audit with me or a full job search preparation package.
Recruiters use LinkedIn to:
• search for talent
• verify your experience
• compare candidates
• check sector knowledge
• view your tone and communication style
• assess your network
• understand how active and engaged you are
Hiring managers often decide whether to interview you based on your LinkedIn before they open your CV.
A weak LinkedIn presence signals:
• low visibility
• low confidence
• low engagement in the sector
None of these may be true, but perception shapes opportunity.
Within 5 seconds, your profile must show:
1. Who you are
2. What you do
3. Why you are relevant to EdTech roles
If someone must scroll to understand you, you lose them.
Clear, warm, confident.
No cropping old photos.
No grey shadows.
No holiday shots.
People trust faces they can actually see.
Your headline is not your job title.
It is your positioning statement.
Examples:
• Customer Success Manager helping schools adopt digital learning tools
• SDR | K12 and Higher Ed | Pipeline builder for mission driven EdTech teams
• Implementation Specialist improving onboarding for global education partners
Use keywords you want to rank for.
Not a paragraph of buzzwords.
Not a duplicate of your CV.
Write three short parts:
1. Who you are
2. What you bring to the EdTech sector
3. What roles you are open to
Example structure:
I help education institutions adopt technology that improves learning outcomes. My background across teaching, product training and customer success helps me bridge the gap between pedagogy and tech. I’m currently exploring new roles in implementation, customer success or training across K12, HE or skills. Happy to connect with others working to improve education through technology.
Short. Clear. Searchable.
Do not list responsibilities.
Show outcomes.
Examples:
Instead of
Managed onboarding for new customers
Write
Onboarded 200 plus schools, improving adoption rates from initial pilot to full rollout
Instead of
Supported sales team
Write
Supported sales by preparing stakeholder maps and implementation plans for MATs and universities
Focus on:
• impact
• metrics
• stakeholder types
• EdTech language
Your top skills determine which recruiter searches you appear in.
Priority skills for EdTech roles:
• stakeholder management
• implementation
• CRM (HubSpot, Salesforce)
• curriculum knowledge
• training and facilitation
• AI tools
• customer retention
• pipeline management (SDR roles)
You need at least 25 skills listed and your top 3 pinned.
One strong recommendation from:
• a former manager
• a colleague
• a client
• a teacher you supported
…builds instant credibility.
Most candidates never ask for them.
Those who do stand out.
This is where founders, investors and hiring managers check if you:
• care about the sector
• know the trends
• communicate well
• show curiosity
• add value
You do not need to post every day.
But you should:
• share insights
• comment thoughtfully
• respond to sector news
• highlight EdTech events you attend
Being visible signals leadership potential.
Once your profile is optimised:
• turn on Open to Work (private setting recommended)
• follow EdTech companies
• connect with hiring managers
• engage with people in the roles you want
• add keywords to your headline
You want to show up in searches like:
• “Customer Success EdTech”
• “SDR education sector”
• “EdTech implementation”
This is exactly how we at RecruitHer find talent.
• headlines with no keywords
• no About section
• old job titles not updated
• no activity for months
• vague experience bullets
• using jargon no one searches for
• no location listed
• no skills
• no photo
• empty profile despite years of experience
If you want to be taken seriously, your LinkedIn must look alive.
LinkedIn is now your digital reputation.
If you want help positioning yourself for EdTech roles, you can:
Perfect if you want clear, quick, actionable feedback.
For deep support covering:
• CV
• LinkedIn
• positioning
• interview prep
• job strategy
